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Privacy Policy

121 Connects Private Limited (“121connects”) is committed to protecting your privacy and the information you share with us. Please read this Privacy Policy (the “Policy") carefully as it sets out important information relating to how we use and protect any information we collect about you.



This Policy sets out how we collect and use personal information, and your choices and rights regarding our use of your personal information.

This Policy describes our practices when using your information when you: 

  1. express an interest in or have signed up for our membership, events or products including meetings, newsletters, apps, extensions, webinars, and content

  2. attend a 121connects event; or

  3. visit our websites (including our public and/or member-based websites) or social media sites.


This Policy also applies to information we collect from you via our surveys or online forms as outlined in more detail below. You may be shown an additional confidentiality notice before participating in a survey or filling out such a form. Please note that in cases where the terms of any such surveys or forms conflict with any terms in this Policy, the terms of that notice will take precedence over the terms in this Policy.


Our websites and online services are for individuals who are at least 18 years old. Our online services are not designed to be used by individuals under the age of 18.


This Policy will apply whether you have provided the information directly to us or we have obtained it from a different source, such as a third party.    

What information do we collect?


121connects collects data about you that can include typical business card details such as first name, last name, job title, employer/company name, work address, work email, and work phone number. In some cases, we may ask you to provide additional professional information such as the size of the company you work for, and industry type.

To enhance and/or update the information that you have provided to us, we may combine it with professional information or personal data that we collect from third-party sources. The personal data that we refer to in this document is the personal and professional information you provide, as well as information that we obtain from third-party sources, both of which we typically combine as one user record.

This site also collects and stores certain information automatically using cookies and similar technologies, including IP addresses, the region or general location of a computer or device accessing the internet, browser type, operating system, page view history, and other usage information.

See our Cookie Policy for further details.

How we collect it

We may collect your data when you register to receive any of the products, content or services offered by 121connects or its third-party sponsors (“sponsors”) such as publications, subscriptions, contests, newsletters, memberships, premium content, webcasts, video, white papers, online seminars, conferences and events.

What happens if you don’t provide personal data

For us to provide the products, content or services you request, we need your data. Therefore, if you do not provide such personal data, we cannot deliver the products, content or services.

How do we safeguard your data?

Security of your data

121connects maintains safeguards which include technical and organizational security measures to protect your data from loss, misuse, unauthorized use, access, inadvertent disclosure, alteration, and destruction, and we require the third parties we contract with to support 121connects’  business operations to employ reasonable security measures as well (see “When and how we share your information with others” below).

We update and test security on an ongoing basis and restrict access to your data to only those who need to know to provide 121connects’ products, content or services to you.

Storage of your data

We may store your data using 121connects’ secure on-site servers or other internally hosted technology.  Your data may also be stored by third parties, via cloud services or other technology, with whom 121connects has contracted, to support 121connects’ business operations (see “When and how we share your information with others” below).

These third parties do not use or have access to your data other than for cloud storage and retrieval, and 121connects requires such parties to employ at least the same level of security that we use to protect your data (see “Security of your personal data” above).

What we do with the personal data we collect

We use the personal data that we collect to communicate with you, deliver what you request, improve our service, and present other information and offers that may be of interest.

To communicate with you

We may use your data to send you important notices, such as communications about your registration, transactions, and changes to 121connects’ terms, conditions, policies, and/or other internal purposes.

To deliver what you request

We may use your data to provide the products, content or services you request. We may also use your personal information to administer and fulfil rewards, sweepstakes, contests, or similar 121connects promotions.

To improve our service

We may use your data for auditing, data analysis, and research to improve 121connects’ products, content and services.

To present offers that may be of interest to you

We may contact you to offer you additional 121connects or third-party products, content or services that may be of interest to you.

The legal basis we have for processing your data

121connects uses the personal data that you provide to supply you with high-quality products, content and services as you request, to send important notices, and for internal purposes such as auditing, data analysis, and research to provide you with the information you need to make the most informed technology purchasing decisions.


We may also use your data to offer you products, content or services that may be of interest to you, based upon your interests or the preferences you shared with us, and may share your data with third-party sponsors of content, events, and other services or offers.


The legal basis for processing your data is your consent. In certain circumstances, we may otherwise process your data if 121connects has a legitimate interest in doing so and 121connects is not infringing any of your rights and freedoms.


When 121connects processes your data for 121connects’ legitimate interests, 121connects will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not override your interests. 121connects will not use your data in circumstances where your rights and freedoms override our legitimate interests unless we have your consent or are otherwise required or permitted to by law.

When and how we share your data with others


121connects may share your data to deliver content and services from our sites, affiliated companies and third parties services that might interest you, including sponsored content and events, for business operations, and to comply with valid legal processes.


For content and services that may interest you or that you request

Your data may be shared to provide you with information about products, content and services that might interest you and for internal analytical and business development purposes. We may also share your data with third parties to deliver third-party sponsored content or other services that you request (see “third-party sponsored content and events” below).


For business operations

We may also share your data with third parties we have contracted with to support 121connects’ business operations including delivery, fulfilment, payment processing, email deployment, suppression list management and data processing.


For third-party sponsored content and events

121connects partners with third-party sponsors to make available a large library of content to our users, such as white papers, professional events (live or online), as well as other services or offers. In return for access to such offers, we may ask you to provide us with personal data as part of the registration.

We may use your data to send you the offer you request. In addition, your data may be shared with the sponsor(s) of the offer to communicate with you regarding the offer, as well as additional products, content or services that may be of interest to you. Please note that once your data is shared with the sponsor, the sponsor’s privacy policy, including information on how to opt-out in the future, will apply to your data.

As required by law

Your data may be shared when authorized by law or necessary to comply with a valid legal process.


In the event of new ownership

If part or all the ownership of 121connects or any of its products or services are sold or transferred, your data will be transferred to the new owner.

International Data Transfers

If 121connects shares your personal data with any other third party as described in this privacy policy and your data will be transferred to a State which is not a Member State of either the European Union or the EEA or deemed adequate by the European Commission, 121connects (as a data controller/data exporter) will only conduct such transfer (to a data processor/data importer) if there are suitable safeguards in place, such as binding corporate rules, standard contractual clauses, approved Codes of Conduct, or approved certification mechanism.  For more information, please contact

How long do we keep your data?

We retain your data for the duration of your business relationship with us, and we hold your information only as long as necessary for each purpose we use it unless we have obtained your consent to use it for another or similar purpose.

Your rights and preferences


If you inform us that you want your data erased, or that you no longer wish for us to communicate with you for marketing purposes, or to otherwise restrict 121connects’ processing of your data, we may retain some basic information to avoid sending you unwanted materials in the future and to keep a record of your request and our response. Please send an email to:

How can we help? Getting in touch


If you have any questions, concerns or complaints about 121connects’ data practices or this Privacy Policy, we encourage you to get in touch with us at

Changes to this Policy


From time to time, we may change and/or update this Policy. If this Policy changes in any way, we will post an updated version on this website. We recommend you regularly review this website to ensure that you are always aware of our information practices and any changes to such. Any changes to this Policy will go into effect on posting to this page.

Last Updated: [1 October 2021 version PP-1.0]

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